#AskJPM Chronicle of A Social Media Disaster

It started on November 7, 2013 with a harmless tweet from @jpmorgan proudly announcing a #TwitterTakeover, i.e. a live Q&A session on Twitter. Jimmy Lee, a senior vice-chairman of the bank was scheduled to answer questions about life & careers in banking. Date and time were set to Thursday, November 14, at 1:00 pm. The hashtag was […]